PPAI Webinar

I had a lot of fun discussing the marketing mindset and my 5-4-3-2-1 Marketing Success System today on the PPAI webinar.  If you weren’t able to join us live, and you are a member of this exciting organization, please be sure to check your membership emails for the replay!  In the meantime, please feel free to send me an email and check out my resources to get your business growing even...

An oldie but a goodie

I’m in the process of preparing a speech I will be giving to the downtown merchants of Bethlehem next week.  While doing this, I came across one of my old videos I created on “The Marketing Mindset”.  This video provides a short and decent overview about strategic marketing, so anyone who will be at my talk, take a look!! So, what did you think?  In the coming days and weeks...

Commercial Break!

And now, a word from our sponsor!!!  Remember those words?  Don’t hear them too much anymore.  It usually means that whatever you are watching/listening to (and I suppose by definition, interested in) is about to be interrupted.  So, what do we do when we hear these words?  Tune out!! I will get back to the Superbowl ads and what small business owners can learn from them real soon....

What plot is this?

Readers of my book and other followers of my work know that I’m a big believer in using established story structure when branding.  After all, these techniques have worked for over 3000 years, so really, why would you want to mess with them? Last time I talked about how the winning Superbowl ad (i.e., the Budweiser Clydesdale) was a typical “boy-meet-girl” love story with the...

And what about the winner?

If you read my last few blog posts, then you learned that the number two ad (as ranked by viewers) in the last SuperBowl was the American Farmer ad for Ram trucks.  So what was the number one ad you might ask?  Hand it to the horse!! After watching this ad, you should notice a few of the things that makes it so powerful.  First of all, notice how the ad is not directly selling anything (e.g.,...

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